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Facebook Marketing Secrets Straight From The Experts

Do you have a large number of family and friends who are already using Facebook? You probably even have an older family member on Facebook as well, like a grandma or grandpa. Do you think it is likely your customers are on the social media website? If you think so, marketing on Facebook might be right for you.

The key to all marketing is to understand why you’re doing it. What is your end goal? Once you have that figured out, you can more easily create a plan to bring in exactly who you want to turn from Facebook like into customer. So start brainstorming today – what are you marketing?

Contests can be used to your advantage. Offer prizes or special deals to those who like your page. It is important that you always follow through on any prizes you claim to give; otherwise, people will view you as dishonest.

When you want more people to Like your page, offer them something they can’t get unless they click that Like button. One easy way to do this is by running a contest which only those who Like your page can enter. You could also offer a free ebook in return for a Like.

If you are using Facebook to market your business, make sure that you completely fill in the “about” section. This is a great way to communicate what your business is about. It is also an excellent area to put in contact information, locations, phone numbers and other helpful information about your business and Los Angeles Movers.

Target advertisements directly to your customers by using the “custom audiences” tool. Your conversion rate will increase using this tactic and your campaign cost will lower, both of which are beneficial to you.

Offer an exclusive coupon, sample or great deal for those who “like” your page. People pay attention to a page with a high number of likes. Offer an incentive for new people to like your page, something that others are not getting. You could give away a free sample or even a chance in a sweepstakes. If you offer something they desire, they will not think twice before clicking that button quickly.

If you are replying to a comment that was left by a specific user, make sure that you tag the person in your post. You want to get people to come back to your page as much as possible, and tagging is a great way to get someone to return.

Do not create postings that are far too long. While you may have a ton of information to share, nobody will want to wade through 1,000 words to get to the point. Try to keep all of your postings as short as possible, but make sure they are well-written. You want people to be able to grasp the main idea.

Try to create a dialogue with your customers. Ask them what kinds of products are their favorite or if there is anything they would like to see added to your business. Try to keep the topics for dialogue positive. Do not ask them what was the worst experience they had with you or one of your products

Talk density helps you figure out how many people are mentioning you or your products on the social media platform. You want your talk density to be around 15 percent or more, as that would mean that you are getting plenty of attention. If it is lower than that, consider changing things up or adjusting your marketing strategy.

Organize some networking events on Facebook. You could for instance encourage your subscribers to post an ad, a link to their own website on your page or a picture of the last product they purchased. Choose a time when your subscribers are likely to be online, such as Saturday afternoons or a weeknight.

Schedule your updates through a tool if you can’t do it yourself on a regular basis. Use a quality scheduler to post your updates at the same time each day. Sample an array of tools until the right one comes along.

Don’t let Facebook negativity bring your brand down. It’s tough facing negativity. The immediate response, if you follow through, is often defensiveness or negativity in return. That won’t help your Facebook marketing. You need to approach negativity with poise. Take the higher road and respond politely and meaningfully. Your fans will take notice.

Post pictures along with your text. It will make your post stand out in the newsfeed, and it gives it a little extra edge. Make sure, however, that you either use your own pictures or you use royalty-free images when posting. This is important because you do not want to essentially take someone else’s property without asking.

Do not forget that event sharing on Facebook can provide power for your business. Follow events that relate specifically to your company. The best part is that Facebook will remind them of the event for you!

Before you launch a Facebook marketing campaign, prioritize your marketing goals. It’s important that your profile have a message and focus on targeting a specific action. For example, use it to increase sales with frequent promotions or to get people to buy a specific line of products. A general profile will not generate that much excitement, but one that buzzes with activity will!

Use a large picture on your business’ Facebook page. You want your brand to stand out when someone stumbles across your page, and a large image is the best way to accomplish this goal. The largest image you can use can be 200pix wide x 600pix high, so be sure to put that size to full use.

Use the Facebook ad Reports. This feature breaks down the information about the ads you have posted. It will tell you how well the ad is doing so you know what is working and what needs a change. Utilize the information that Facebook provides you with so you can better your campaign.

You are probably on Facebook yourself, so you know what a customer sees, does and wants to know. Use these tips to do a campaign that will blow the socks off your customers. You will get better results when you give more effort.